I think that the main problem in this server is population and there should be some ways to get more players..
some suggestions could be:
1. Add a reward system for players that are most online at the end of each week/months.. The reward could be some materials(Event token,Mg,unbound energy/ stones/weapons part from dungeons)
2. I also think that there is a really big issue on the way people get banned, either permanently/temporarily. This can cause problems with the population.
A ban should be the very last decision.
3. The server lacks of a vote system/currency/something that everyone can use/need and also something that each player would need and will have to vote to obtain it...
-For example, the server has a really good dungeon: Arcatraz which gives really good gears and is fun to do as we need to do it in groups. it will be nice to add a vote item to obtain the gears since it is very easy to get them.. this will help the server as everyone who will farm this gear will have to vote.
-MG which is the actual currency is too easy to get.. why not decrease it in a way that 100K is really hard to get, it will then become a huge currency and that everyone will need since everything needs MG..
the Tmog gears are fun but they would be more fun if there was a way to farm them and that not everyone can get the same tmogs, could be a fun dungeon( VIP/non VIP) with hard bosses and low chances to obtain them and the Tmogs will be mostly considered as a reward instead of just buying them with easy MG... They could be used in trades too since they would be hard to get
-Another great thing that you guys could do is to nerf the non vip gears.. get smaller stats, since everyone is capped without procs and have alot of stamina, it would make it more fun and harder to play.. and you guys will be able to add more upgrades and it will not be too OP..
-Starter quest could be brought to start as most of the new players who come just have to buy gear and go to fantasy jungle to farm..