1). more active GMs are needed. I only see one GM and even that's rare botd is the only semi-active right now. Everyone else is handling dev/admin work most the time or not even online.
2). Buff mages please, right now mages are weaker then warlocks. Warlocks were buffed to make them a more viable non VIP option and in general more attractive to play. I really don't see why the same cannot be done for mage.
3). Also I think that adding a new arena bosses in the blades edge and nagrand arena's that also drop Unbound Energy and CP eggs along with an artifact once in awhile or even a non upgradable weapon thats equal to an frozen weapon.
4). Increase mat drops to 5-7 in Strath,BRD and Stone Core, It's extremely difficult for non VIPs to farm all the required mats with out spending weeks farming or begging super VIP players to run them.
5). Create Transmog Dungeons where players can farm rarer items not in the Tmog vendor.
6). Bring back account transfers. This is something many high VIP players would like to see come back it would increase donations that come in. I realize also that there have been problems with this in the past.
7). Use Will of Sargeras in the catacombs to drop a frozen weapon by a low chance.
8). Many players would like to see AoE looting come in to play as this would make looting faster and less of a chore when large groups of mobs are killed.
9). Refer a friend program for donations. When a player refers a friend and that friend makes any purchase in the store they receive a special mount, Further more for every 100$ there friend spends they receive a 10$ credit(One time only).
10). Add daily quests for all dungeons to make it a bit more interesting then just kill and loot.
(I'm well aware I didn't follow the proper format, I don't really care.)