1) get arenas to work with non-vip items because in the arena vip's just sit there and kill everyone so that would be better for pvp.
2)maybe decrease the drop rate of items beecause i think it is too easy to gear up and then theres nothing to do.
3)have a minigame area with lots of fun games for people who are bored and want to kill a bit of time like darkmoon faire.
4)Make a tuturial video or something to help new members so that they know what to do and they dont have to ask everyone what to do as soon as they join the server i think lots of new members quit because they didnt know what to do.